How to Write and Teach Case Studies Effectively?

It is a known fact that case based teaching has always been found to facilitate two way learning in class and have contributed to the healthy development of future professionals for it is one tool that makes student apply, think and come out with solutions and appreciate situations. This book will definitely bring forth positive results in the context of case based education. The cases mentioned in this books are from the marketing stream of management only. Individuals who are interested to know about the nuances of case writing and develop themselves as good case writers and teachers who wish to have the right approach to case based teaching in classes will find this book extremely useful.

Kisholoy Roy is an Accredited Management Teacher who has several years of experience in the industry and academics. He is a PhD from Indian School of Mines, Dhanbad. He has several publications to his credit that includes text books, case studies, articles and research papers. Over the years as a teacher he has been actively pursuing case based education which his students have thoroughly liked and that has propelled him to be an extremely popular faculty among students. In this book, he has shared many of his experiences related to case based teaching and case writing.