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Bibliographic Details

Title: Writers on Strategy and Strategic Management : The Theory of Strategy and the Practice of Strategic Management at Enterprise, Corporate, Business and Functional Levels
Publisher: Penguin Publishing Group
Publication Date: 1993
Language: English
ISBN 10: 0140139850
ISBN 13: 9780140139853
Binding: Soft cover
Condition: Good
Weight: 0.485 pounds

About this title

Synopsis

From the time when its conceptual foundations were laid in the 1960s, strategic management's theory and practice have been subjected to intensive research, development and argument from both the business and academic worlds.

About the Author

Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath.

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