Writing for Busy Readers. This item is unavailable.
1,094 ratings by Goodreads
Language: English
Published by Scribe Publications, 2023
- Softcover
- Used

Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Unavailable
Softcover
Condition: Used - As new
US$ 7.73
Item description from seller
Item is in like new condition.
Seller Inventory # 00096186742
- Title
- Writing for Busy Readers
- Author
- Todd Rogers
- Publisher
- Scribe Publications
- Publication year
- 2023
- Condition
- Like New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 192258553X
- ISBN 13
- 9781922585530
We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?
When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.
Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:
Use fewer words
Lower the reading level
Use formatting judiciously
Make the purpose clear for skimmers
Emphasise value for readers
Make responding as easy as possible.
Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.
When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.
Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:
Use fewer words
Lower the reading level
Use formatting judiciously
Make the purpose clear for skimmers
Emphasise value for readers
Make responding as easy as possible.
Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.
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