Writing and Developing Your College Textbook: A Comprehensive Guide to Textbook Authorship and Higher Education Publishing

Writing and Developing Your College Textbook addresses the following questions. College Instructors: Frustrated with textbook offerings in your discipline? Want to have a wider influence on people entering your field? Thinking of writing a textbook for a course you teach? Wondering how textbook writing differs from other academic writing? Need a perspective on issues and trends in textbook publishing? Need to know what you're getting into when you sign on? Curious about what makes a textbook successful? Interested in making good money as a textbook author? Textbook Editors: Frustrated with the textbook manuscripts you see? Need ways to help authors accept and meet their responsibilities? Want authors to understand publishing realities and reasons for what you do? Interested in coaching authors on how to draft and revise efficiently and well? Open to suggestions for maintaining positive author-editor relations? Need a big picture perspective on issues and trends in your business? Want to know more about bringing a manuscript to market level? BRIEF CONTENTS 1 The College Textbook Industry Today 2 How College Textbooks Get Published 3 Interest a Publisher in Your Manuscript 4 Sign a Mutually Lucrative Contract 5 Why Your Textbook Needs Development 6 Write to Reach Your True Audience 7 Establish an Effective Authorial Voice 8 Why You Need Learning Objectives 9 Why Heading Structure Matters 10 What Pedagogy Does for Your Textbook 11 Create Truly Useful Chapter Apparatus 12 Develop Successful Feature Strands 13 Make Drafting and Revising Easier 14 Control Length and Manage Schedule 15 Do Permissions Right 16 Enhance Your Textbook's Value Visually

Mary Ellen Lepionka is a writer, presenter, and publisher of professional resources for academic authors and editors. She conducts workshops in academic authoring and higher education publishing. Her background includes classroom teaching and curriculum development at the college and high school levels. In her 30-year career in educational publishing, in-house and as a consultant, Lepionka has worked on more than 80 textbook manuscripts, including 27 first editions. Her clients have incuded Pearson Education, Prentice-Hall, Allyn and Bacon, Houghton Mifflin, McGraw-Hill Higher Education, John Wiley & Sons, Inc., Sage, Inc., and others, as well as corporate clients. Mary Ellen Lepionka also is the author of Writing and Developing College Textbook Supplements (Atlantic Path Publishing, 2005).