Writing and Editing for Digital Media

Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to:

• Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem;
• Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital;
• Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective.

A companion website with exercises and assignments gives students the tools they need to put theory into practice.

Brian Carroll is Associate Professor of Communication and Director of the Honors Program at Berry College, and Adjunct Professor of Journalism in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. He is the author of When to Stop the Cheering? The Black Press, the Black Community, and the Integration of Professional Baseball (Routledge, 2006).