Writing for Health Communication: An Edivence-based Guide for Professionals
Kools Marieke Abraham Charles
ISBN 10: 1847871852 ISBN 13: 9781847871855
Published by Sage Publications, 2012
New
Hardcover
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Biblios, Frankfurt am main, HESSE, Germany
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About this Item
Description:
pp. 200. Seller Inventory # 183576323
Synopsis:
Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.
The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of
" Choosing an approach
" Message framing
" Text design and layout
" Using graphics
" Computer tailoring
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.
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Bibliographic Details
Title: Writing for Health Communication: An ...
Publisher: Sage Publications
Publication Date: 2012
Binding: Hardcover
Condition: New