Writing for Journalists (Media Skills) 4th Edition

Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article.

The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media.

This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.

Matt Swaine is the Course Director for the MA in International Journalism at Cardiff University, where he teaches multimedia news and long-form feature writing. As a journalist he edited BBC Wildlife and Trail magazines and launched websites and magazines such as Trail Running and Outdoor Fitness. He spent two years as Lonely Planet’s Editorial and Product Development Director, and has written for titles as diverse as Mother and Baby, Sunday Times Travel, Guitarist, The Telegraph and Cycling Plus. @MattSwaine

Harriett Gilbert is a broadcaster, journalist and novelist. She was literary editor of the New Statesman and has reviewed the arts for, among others, Time Out, the Listener, the Independent and the BBC. She presents A Good Read on BBC Radio 4 and World Book Club on BBC World Service Radio. She was for many years a senior lecturer in the Department of Journalism at City University London. @HarriettSG

Gavin Allen is a Digital Journalism Lecturer at Cardiff University School of Journalism, Media and Culture. He has been a journalist for 20 years, latterly as Associate Editor of Mirror.co.uk, having previously worked at MailOnline, MSN and WalesOnline. @Gavinallen