Writing from Scratch
Language: English
Published by Rowman & Littlefield (Non NBN), 1990
- Hardcover
- Used
Hardcover
Condition: Used - Good
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Seller Inventory # S_385952206
- Title
- Writing from Scratch
- Author
- Arthur G. Elser
- Publisher
- Rowman & Littlefield (Non NBN)
- Publication year
- 1990
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0822630060
- ISBN 13
- 9780822630067
This guide helps business people plan, write and polish in-house and external business communications. Elser places the reader in a touchy business situation and, using a personal, watch-over-my-shoulder approach, shows how to apply what he calls the "killer rules" of business writing - purpose, audience, and reader needs. Then he brainstorms, outlines, drafts, polishes and transmits correspondence first to in-house units, then to the client.
"Synopsis" may belong to another edition of this title.
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