Title: Writing That Works, 3rd Edition: How to Communicate Effectively in Business
Publisher: Collins Reference
Publication Date: 2000
Language: English
ISBN 10: 0060956437
ISBN 13: 9780060956431
Binding: Paperback
Edition: 3rd Edition
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 0.78 pounds

About this title

Synopsis

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won’t compromise your message.

Concise and easy-to-use, Writing That Works, 3rd Edition features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips to sharpen your writing skills, Writing That Works, 3rd Edition will show you how to improve anything you write:

E-mails, memos and letters that get read—and get action
Proposals, recommendations, and presentations that sell ideas
Plans and reports that get things done
Fund-raising and sales letters that produce results
Resumes and letters that lead to interviews
Speeches that make a point

And much more.

About the Authors

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

"About this title" may belong to another edition of this title.

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