Writing That Works; How to Communicate Effectively In Business
Raphaelson, Joel, Roman, Kenneth
ISBN 10: 0060956437 ISBN 13: 9780060956431
Published by Collins Reference, 2000
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HPB-Ruby, Dallas, TX, U.S.A.
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About this Item
Description:
Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_445335649
Synopsis:
The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won’t compromise your message.
Concise and easy-to-use, Writing That Works, 3rd Edition features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.
With dozens of samples and useful tips to sharpen your writing skills, Writing That Works, 3rd Edition will show you how to improve anything you write:
- E-mails, memos and letters that get read—and get action
- Proposals, recommendations, and presentations that sell ideas
- Plans and reports that get things done
- Fund-raising and sales letters that produce results
- Resumes and letters that lead to interviews
- Speeches that make a point
And much more.
About the Authors:
Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.
Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Writing That Works; How to Communicate ...
Publisher: Collins Reference
Publication Date: 2000
Binding: Paperback
Condition: Very Good
Edition: 3rd Edition
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