Paperback. At the heart of this book lies a unique tradition. A ritual that is more than a creative exercise; it is a transfer of momentum that breaks paradigms, encourages risk-taking, and sparks transformation through play. A Yoyo is a simple object, yes, but one that invites bold questions, material experiments, and conceptual freedom. What emerges is a collection of ideas reflecting the Studio's spirit: reinvention, poetic, precise, and curious. As Europe's most awarded independent design studio, PHOENIX has been a place where innovation meets intention. The Studio opens a door through this book for the first time, capturing a piece of that journey and celebrating design as a way of thinking, feeling, and re-imagining the world. Text in English and Chinese. SELLING POINTSL . Yoyo over 200 creative interpretations of this popular toy . Edited by an award winning studio, based in Stuttgart and Shanghai . Source of inspiration for all product designers 200 colour illustrations A Yoyo is a simple object, yes, but one that invites bold questions, material experiments, and conceptual freedom. Text in English and Chinese. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

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Bibliographic Details

Title: YoYo (Paperback)
Publisher: AVEdition, Stuttgart
Publication Date: 2025
Language: Chinese
ISBN 10: 3899864425
ISBN 13: 9783899864427
Binding: Paperback
Condition: new

About this title

Synopsis

A Yo-Yo is a simple object, yes, but one that invites bold questions, material experiments, and conceptual freedom. Text in English and Chinese.

At the heart of this book lies a unique tradition. A ritual that is more than a creative exercise; it is a transfer of momentum - that breaks paradigms, encourages risk-taking, and sparks transformation through play. A Yo-Yo is a simple object, yes, but one that invites bold questions, material experiments, and conceptual freedom.

What emerges is a collection of ideas reflecting the Studio's spirit: reinvention, poetic, precise, and curious. As Europe's most awarded independent design studio, PHOENIX has been a place where innovation meets intention.

The Studio opens a door through this book for the first time, capturing a piece of that journey and celebrating design as a way of thinking, feeling, and re-imagining the world.

Text in English and Chinese.

"About this title" may belong to another edition of this title.

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ABC BOOKS LIMITED
10 John Street, London, WC1N 2EB, United Kingdom

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