The YouTube Reader

Patrick Vonderau

ISBN 10: 9188468119 / ISBN 13: 9789188468116

Published by National Library of Sweden, 2010

About this Item

Seller Inventory # 216192

Bibliographic Details

• Title: The YouTube Reader
• Publisher: National Library of Sweden
• Publication Date: 2010
• Language: English
• ISBN 10: 9188468119
• ISBN 13: 9789188468116
• Binding: Hardcover
• Condition: Fine
• Dust Jacket Condition: Fine
• Seller catalogs:
  • DB Collection

About this title

Synopsis

YouTube has come to epitomize the possibilities of digital culture. With more than seventy million unique users a month and approximately eighty million videos online, this brand-name video distribution platform holds the richest repository of popular culture on the Internet. As the fastest growing site in the history of the Web, YouTube promises endless new opportunities for amateur video, political campaigning, entertainment formats, and viral marketing—a clip culture that has seemed to outpace both cinema and television.

The YouTube Reader is the first full-length book to explore YouTube as an industry, archive, and cultural form. This remarkable volume brings together renowned film and media scholars to debate the problems and potential of "broadcasting yourself." The YouTube Reader takes on claims of newness, immediacy, and popularity with sytematic and theoretically informed arguments, offering a closer look at the available texts on YouTube and the policies and norms that govern their access and use.

Contributors include Christopher Anderson, Thomas Elsaesser, Richard Grusin, Bernard Stiegler, Toby Miller, Lisa Parks, William Uricchio, and Janet Wasko.

About the Author

Pelle Snickars is head of research at the Swedish National Library in Stockholm. Patrick Vonderau is an assistant professor in the Department of Media Studies at Ruhr University, Germany.