Young, Black, Rich, and Famous: The Rise of the Nba, the Hip Hop Invasion, and the Transformation of American Culture
Boyd, Todd
ISBN 10: 0803216750 ISBN 13: 9780803216754
Published by Bison Books, 2008
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Paperback
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0803216750I4N00
Synopsis:
In Young, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version.
Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shifts—from the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordan’s spectacular rise as a universally admired icon, to the 1990s, when the hip hop aesthetic (for example, Allen Iverson’s cornrows, multiple tattoos, and defiant, in-your-face attitude) appeared on the basketball court. Hip hop lyrics, with their emphasis on “keepin’ it real” and marked by a colossal indifference to mainstream taste, became an equally powerful influence on young black men. These two influences have created a brand-new, brand-name generation that refuses to assimilate but is nonetheless an important part of mainstream American culture. This Bison Books edition includes a new introduction by the author.
About the Author: Todd Boyd is the Katherine and Frank Price Endowed Chair for the Study of Race and Popular Culture and professor of critical studies in the University of Southern California, School of Cinematic Arts. He is also a media commentator and author whose six books include The Notorious PhD’s Guide to the Super Fly ’70s, The New H.N.I.C., and Am I Black Enough For You?
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Bibliographic Details
Title: Young, Black, Rich, and Famous: The Rise of ...
Publisher: Bison Books
Publication Date: 2008
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition