BUILD A BRAND CUSTOMERS CRAVE AND A COMPANY PEOPLE ARE PASSIONATE TO WORK FOR!
"Geelen has found the secret to building a company that lasts and thrives in the future…This is the textbook that I wish I had when I started in the industry. It would have saved me years of experimentation, failures, and discovery." - Jesse Cole, Owner, Savannah Bananas
In The Zero In Formula, author and successful entrepreneur Dennis Geelen draws on over 20 years of consulting for cutting-edge companies and industry leaders to offer CEOs and small business owners like you a revolutionary new formula that businesses in any sector can utilize for explosive small business startups and long-term, sustainable growth.
As a recognized expert in customer experience practices and corporate innovation, Geelen is uniquely positioned to teach you how to apply his innovative CCI framework to any business, anywhere in the world, to meld creative customer-centric principles with disruptive thinking and innovation practices to create industry-changing companies that thrive in today’s business world of social and economic change.
In this time-tested and powerful business management book, you will learn:
- How to build a proper foundation of customer-centric innovation (CCI) to develop a strong business plan and strategy for growth that will allow you to become a leader or disruptor in your industry
- What it means to be customer-centric, with strategies and tools you can apply to your business and understanding what it means to be truly innovative, with principles and practices that you can implement now.
- How to use CCI to overcome any business challenges, with a special focus on outperforming your competition during global disruptions like the Covid-19 pandemic and overcoming adversity during times of economic downturns, inflation, and social unrest.
- How to use the Zero In CCI Assessment Tool to see how customer-centric and innovative your current business or team is, so you can boost critical aspects of your business going forward
- Valuable success stories from innovative and successful companies in a variety of industries - learn from their mistakes and strive for their victories
Whether your business is just starting out and looking for a blueprint to follow over time, or your organization is an existing business, and you realize you need to make some corrections and get back on a better course, The Zero In Formula will provide you the tools and motivation that you need to make that happen today.
"Dennis' guide is a must-read for entrepreneurs who want to create an innovative business that customers love. He provides excellent examples and stories that will inspire you to take your business to the next level." - Carlos Oliveira, CEO of adaptiveX
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