ZERO FRICTION: The Engineering of Focus in a Distracted World

You don’t have a motivation problem. You have a friction problem.

ZERO FRICTION is a field manual for executives, founders, and operators who are tired of being busy but rarely doing their best work. After two decades in sales, tech, analytics, and leadership, Mohamad Eid Chmaitilli built the ZERO FRICTION Protocol—a practical operating system to protect your focus and increase real output without burning out.

Inside, you’ll learn how to align your work with your “why”, design and defend a daily Window of Productivity, turn your apps and tools into a clean digital cockpit, lead your team with situational efficiency instead of constant firefighting, and treat your body as the biological hardware that powers everything.

The book includes the Zero Friction Index to diagnose where your biggest friction is, 10-Minute Drills at the end of every chapter, a 30-Day ZERO FRICTION Sprint to install the system step by step, and access to the MEC Operator Kit with templates and digital assets.

If you want less noise, more clarity, and meaningful work shipped consistently, this book gives you the protocol.