The Zen of Hype: An Insider's Guide to the Publicity Game
Language: English
Published by Citadel Pr, 1991
- Softcover
- Used
Seller: Solr Books, Lincolnwood, IL, U.S.A.Solr Books
AbeBooks seller since April 23, 2015
Condition: Used - Good
US$ 9.87
Quantity: 1 available
Add to basketItem description from seller
This book is in Good condition. There may be some notes and highlighting but otherwise the book is in overall good condition.
Seller Inventory # BCV.0806512393.G
- Title
- The Zen of Hype: An Insider's Guide to the Publicity Game
- Author
- Pinskey, Raleigh
- Publisher
- Citadel Pr
- Publication year
- 1991
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0806512393
- ISBN 13
- 9780806512396
Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity--from launching campaigns to handling interviews, from free PR to the dos and don'ts of visual materials.
More than just a step-by-step guide, this book provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, The Zen of Hype is a must for everyone with a business, talent, event, or product to promote...and sell!
"Synopsis" may belong to another edition of this title.
Solr Books
Lincolnwood, IL, U.S.A.
AbeBooks seller since April 23, 2015
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