With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

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Bibliographic Details

Title: The Zen of Selling: The Way to Profit from Life's Everyday Lessons
Publisher: Amacom Books (edition )
Publication Date: 1998
Language: English
ISBN 10: 0814404332
ISBN 13: 9780814404331
Binding: Hardcover
Condition: Fair
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

THE ZEN OF SELLING The Way to Profit from Life's Everyday Lessons

For professional salespeople on the go, wading through a '500-steps-to-success' manual or trying to memorize sales rules are poor ways to learn. Salespeople know that nothing beats the impact of a real-life story.

Now every important sales secret has been clarified and crystallized in this short, lively, and compelling collection of 17 stories. From handling harsh rejection to closing a tough sale, the stories use real-life contexts and fully fleshed out characters to illustrate fundamental selling rules.

The truths that emerge in The Zen of Selling are universal, cutting across the sales spectrum of products, industries, experiences, and styles. Both enlightening and entertaining, the book is ideal for experienced salespeople who want a quick, fun to read refresher and for newcomers seeking an innovative primer on the essentials of selling.

STAN ADLER (Mill Valley, CA) is founder and president of Adler Associates, a nationally recognized training and development firm with a distinguished and diversified clientele, including Chrysler, Trader Joe's, Sears, IBM, Hilton Hotels, and CBS. He is a featured speaker at special training and development events, a nationally circulated columnist, and the author of The Magic Sell.

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AZ Texts LLC
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