Synopsis
Starting a business is tough, and the competition is real. Today, there are more options than ever before, and gaining access to market share is a true test of success. A large percentage of new businesses fail due to a lack of good marketing. Marketing can be tricky and expensive; however, it doesn’t have to be either of those things. Zero Budget Marketing is a guide to show entrepreneurs how to use low-budget marketing techniques to gain an advantage and succeed over their peers. Learn about different types of popular marketing techniques and methods that could benefit you. Zero Budget Marketing will also show the importance of measuring the return on investment (ROI) on each defined marketing strategy. This is a great way to measure the success of a new business, and to know if any adjustments to the strategies need to be made. This guide will help with optimizing the ROI on various marketing activities. There are two key factors that make Zero Budget Marketing successful, and any small business or entrepreneur can put them to use. We’ve turned our two-man operation into a profitable business that has been featured on popular shows such as Today, Last Call with Carson Daly, and NY1, as well as across the US and international media channels. The keys to our success were a unique business idea and clever marketing—marketing with little or no money. Whether you’re looking to learn how to market on the cheap or to learn how to use new and easy marketing techniques, the answer is: Zero Budget Marketing.All the profit from the sales of all Ekaterina's books is donated to a charity fund.
About the Author
Ekaterina (Katya) was born in Moscow, Russia. Katya received Master's in International Economics from one of the top Russian universities and started her marketing career at Nielsen. Later she improved her marketing skills in different industries, such as pharmaceutical, IT, telecommunications, art and real estate. In 2009, she decided to trade her life in Moscow for a new adventure in New York City. At NYU, Katya took special marketing certification classes, after which she confirmed her belief that experience matters more than theory. Katya became an accomplished multicultural marketing professional and co-founder of DenArt Studio. With over 10 years of experience in the field, she has been on both sides of the brief, most recently as a marketing manager for several Wall Street companies with focus on marketing financial services and multimillion-dollar campaign launches. Currently, she lives in New York City and helps large corporations and small start-ups with business development and marketing. Past clients include Samsung, Casio, American Express, American Airlines, and others. Beyond her consulting work, Katya is finishing up her PhD in Economics, volunteering with City Harvest's Russian community, or supporting orphanages in Russia. She spoils her adopted dog, Bucks and loves traveling around the world.
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