The Zero Defects Option is the only book that correctly explains the Zero Defects concept, and lays out the Seven Principles of Defect Prevention needed to implement the idea. It was written to explain your role in producing defect-free products and services. It's all about you. Every leader has the option to have work done right--or Not. If you understand the ZD concept--and apply the principles of defect prevention to your organization, the quality of your work will improve. You can even reach Zero Defects performance if that's what you want. Producing defect-free work doesn't depend on gimmick programs like Six Sigma, or even technical advances. Quality is a leadership option. The book shows how Zero Defects applies to all organizations performing work: Commercial and consumer manufacturers, military and governmental agencies, sports teams, schools, and even philharmonic orchestras. Author Dave Crosby boils his fifty years experience in the field of quality control and quality management down to one hundred pages. "Quality should be easy," says Crosby. "Dealing with angry customers, scrap, rework, and warranty payouts is a lousy way to spend your day. Preventing defects means money and peace and quite." Is this book worth the money? The price of the book is only $23.45. If it helps you prevent just one error, you've made a profit. You don't have any $23.45 errors - they all cost more. HereHere's what one Black Belt reader emailed to me: "Dave - I received your book today by mail, many thanks. Couldn't stop reading, so I finished it in one attempt. It was a joy to read and at the same time confronting. Today all the pieces fell into place." Another Black Belt wrote this: "Well, during a discussion with my boss, I stepped out on a limb and preached Zero Defects, along with the mentality that each employee should have about Zero Defects. He bought it whole heartedly. In fact, 10 minutes before he was to do a presentation to the employees, he threw in a slide about Zero Defects!! Thanks for your support and guidance...I couldn't have done it without you."

About the Author

Dave Crosby is an author, quality management consultant, and software developer-publisher. His Statistical Process Control (SPC) software was the first such program offered for the personal computer. He served as Corporate Quality Director for RCA, General Instruments, and Portec Inc. In 1980, Dave created The Crosby Company to develop software and training material for quality control. The U.S. Army awarded Dave The Outstanding Civilian Service Medal for his work in the Army Zero Defects program. Dave and his wife Marcia live in a tiny Illinois farm community where he writes mystery stories and she does oil painting. Dave's new book, "How To Run a Zero Defects Program" is now avalialbe on Amazon.com.

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