Zero to GenAI Product Leader: The complete playbook for AI product management in the GenAI and Agentic AI era

Zero to GenAI Product Leader - The Complete Playbook for AI Product Management in the Generative and Agentic AI Era Generative AI is no longer a future trend-it is reshaping how products are imagined, built, and scaled. Agentic AI, with its ability to orchestrate tools and act autonomously, is redefining what product managers can deliver. Zero to GenAI Product Leader is a practical, strategic, and human guide for mastering product management in this new reality. Whether you are breaking into product management, transitioning from engineering, design, data science, or another field, or already leading AI-driven initiatives, this book equips you with the frameworks, mental models, and skills to thrive. It blends product management fundamentals with the specific demands of AI-era products, helping you lead confidently in a rapidly evolving market. Drawing on years of coaching aspiring PMs-from résumé reviews and mock interviews to guiding career transitions-and leading product management cohorts at the Ross School of Business, the author distills hard-earned lessons into a clear, actionable playbook. You will find real-world case studies, strategic frameworks, and step-by-step guidance that bridges the gap between AI technology and practical product decision-making. In this book, you will learn how to: Break into product management or transition into AI-focused PM roles Master the GenAI product lifecycle from idea to scale Apply concepts like Generative AI, Agentic AI, and orchestration to real product contexts Lead cross-functional teams building AI-native products Avoid common pitfalls and accelerate career growth Prepare for GenAI PM interviews and land high-impact roles Balance AI ethics, choose the right metrics, and drive user adoption Who this book is for: Aspiring product managers seeking entry into AI product management Current PMs looking to scale their impact in the AI era Professionals transitioning from technical or non-technical backgrounds into AI product roles Founders building AI-powered products Leaders guiding teams through AI transformation Whether starting from scratch or leveling up an existing PM career, this book provides the roadmap to move from zero to confident AI product leader-without the noise of scattered resources or hype.…