With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.

This science-backed, step-by step method can maximize our creative potential in any sphere of life.

Offers a proven method for developing new ideas and creative problem-solving no matter what your profession
Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey
Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi

Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

About the Author

Dr. Keith Sawyer is one of the world's leading scientific experts on creativity, innovation, and learning. In his first job after graduating from MIT, he designed videogames for Atari. He then worked for 6 years as a management consultant in Boston and New York, advising large corporations on the strategic use of information technology. He's been a jazz pianist for over 30 years, and performed with several improv theater groups in Chicago, as part of his research into jazz and improvisational theater.

His other books include Group Genius and Explaining Creativity, and he has published over 80 scientific articles.

Dr. Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina at Chapel Hill.

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