The Zoo Review: A Field Guide for Good Progressive Zoos

Zoos have existed for centuries, evolving from Victorian menageries to institutions claiming to champion conservation and education. But are they truly fit for purpose today? Can they meet the complex needs of the animals they house? And what does the future hold for these controversial spaces?

In this thought-provoking and accessible book, Professor Samantha Ward – a leading expert with hands-on experience in both the practical and managerial sides of the zoo world invites readers to explore the science, ethics, and realities of modern zoos. Drawing on personal insights and rigorous research, she offers a balanced, evidence-based perspective that doesn’t shy away from difficult questions.

Whether you’re a lifelong zoo lover, a passionate critic, or simply curious, this book will challenge your assumptions and deepen your understanding. Each chapter ends with expert commentary from voices across the zoo and conservation sectors, enriching the conversation and offering multiple viewpoints.

Beautifully illustrated by Carrie Duce and written in a clear, engaging style, this book is your guide to critically evaluating zoos, helping you decide which ones deserve your support, and why.

Professor Samantha J. Ward is one of the UK’s leading experts in zoo animal welfare and legislation. She serves as the Animal Welfare Expert on the UK Government’s (Defra) Zoo Experts Committee, where she helps shape national policy, including the Zoo Licensing Act and the Standards of Modern Zoo Practice of Great Britain. Her influence extends internationally, having contributed to zoo legislation reform in other countries with a focus on improving animal welfare globally.

Samantha is a Professor of Zoo Animal Welfare and Legislation at Nottingham Trent University, where she teaches and mentors students, leads pioneering research, and bridges the gap between academic science and zoo practice. Her work spans from developing innovative welfare assessment tools like the ZooMood app, to advising major zoos and charities on best practice and ethical standards.

With a career that began as an Animal Keeper and evolved into roles such as Conservation and Research Manager, Samantha brings a rare combination of hands-on experience and academic insight. Her research focuses on improving the lives of captive animals through evidence-based management, understanding human-animal interactions, and influencing policy at the highest levels.

Samantha’s writing and public engagement have reached global audiences through media, podcasts, and documentaries. Her work is not only shaping the future of zoos but also empowering readers to think critically about animal welfare and the role of zoos in society.