An analysis and explanation of the failure of General Motors on the basis of the theoretical framework of path dependency in the field of Crisis Management

Language: English

Published by GRIN Verlag, GRIN Verlag Jul 2010, 2010

3640656237 / 9783640656233

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This item is printed on demand - Print on Demand Titel. Neuware -Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Leuphana Universität Lüneburg (Institute for Business Development and Innovation Management), course: Management of Change, language: English, abstract: The difficulty lies, not with the new ideas, but in escaping the old ones.John Maynard Keynes This essay explores with the theory of path dependence why some organizations stick to in the long run loss-generating strategies and why do some companies miss to develop new strategies to adapt to changing market conditions. Path dependence can be defined as a dynamic theory assuming that initial events can increasingly restrain present and future choices. Due to the current market situation this essay will connect the theoretical considera-tions of path dependency with the crisis management. On the basis of the main literature and with applying the theoretical model of Burgelman it will be examined in how far does the model of path dependency explain the failure of the insolvent automobile manufacturer Gen-eral Motors. In this regard some limitations of the Burgelman-model were discovered.Books on Demand GmbH, Überseering 33, 22297 Hamburg 36 pp. Englisch.

Seller Inventory # 9783640656233

Title
An analysis and explanation of the failure of General Motors on the basis of the theoretical framework of path dependency in the field of Crisis Management
Author
Susann Carmohn
Publisher
GRIN Verlag, GRIN Verlag Jul 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3640656237
ISBN 13
9783640656233
Item weight
68 grams
Dimensions
210x148x4 mm

buchversandmimpf2000

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