How to approach the "Base of the Pyramid"

Language: English

Published by GRIN Verlag Feb 2010, 2010

3640531000 / 9783640531004

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences Frankfurt a. M., language: English, abstract: Four billion people live with less than 8$ per day. Stuart Hart and C.K. Prahalad describe people living in this income segment as 'Base of the Pyramid'. They show that these four billion people are involved in economic processes: They consume, offer their manpower and their products on local markets and they run businesses. So far, the developed world perceived them as aid recipients. Hart and Prahalad invented the idea that multinational enterprises can approach this huge market when they invest in innovative products and enable the poor to do business and integrate them in their value chain.By conducting three analyses the author aimed at understanding how companies involved in the Elektronisches Buch-reader industry can approach markets at the base of the pyramid: A country analysis to identify countries with favourable market potentials; an industry analysis to understand the main forces within the industry, and a business-strategy analysis to understand the strengths and weaknesses of four selected competitors.Based on these findings and considering international recommendations, a strategy map has been developed for the Elektronisches Buch-reader industry. Companies can only successfully approach the base of the pyramid when they adapt their products and processes, invest in removing market constraints, leverage the strengths of the poor, combine resources and capabilities with others and engage in policy dialogue with governments.According to the industry, 2010 might become the year of the Elektronisches Buch-reader. If produced at much lower costs than today and marketed as a tool for education, Elektronisches Buch-readers could become a useful product for the base of the pyramid.This desk research gives companies a first orientation when considering markets at the base of the pyramid. According to Hart and Prahalad, an open exchange and learning process between entrepreneurs, scientists, companies, NGOs and international development organisations is key to drive innovations at the base of the pyramid. 92 pp. Englisch.…

Seller Inventory # 9783640531004

Title
How to approach the "Base of the Pyramid"
Author
Peter Rave
Publisher
GRIN Verlag Feb 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3640531000
ISBN 13
9783640531004
Item weight
293 grams
Dimensions
297x210x7 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany