authentic: How to Make a Living by Being Yourself

Neil Crofts

ISBN 10: 1841125199 / ISBN 13: 9781841125190

Published by Capstone Publishing Limited (A Wiley Company), Chichester, West Sussex, 2003

About this Item

This trade paperback is in good condition with minimal wear. The cover shows slight signs of handling but remains intact and clean. The binding is firm, and the pages are free from inscriptions, markings, or library stamps. No dust jacket is present, typical for this format. unknown (no dust jacket present in photos).

Seller Inventory # A21-B9-SAL-0263

Bibliographic Details

• Title: authentic: How to Make a Living by Being Yourself
• Publisher: Capstone Publishing Limited (A Wiley Company), Chichester, West Sussex
• Publication Date: 2003
• Language: English
• ISBN 10: 1841125199
• ISBN 13: 9781841125190
• Binding: Paperback
• Edition: First published 2003.
• Condition: Good

About this title

Synopsis

Thinking about getting up and telling the world what you stand for is daunting. Actually doing it is terrifying but the rewards are incredible. Imagine spending every waking hour doing what you love... Authentic shows how to do just that. 

In Authentic, Neil Crofts offers inspiration for individuals tired of career conformity. He shows how we arrived at a situation where many of us are tied to jobs we don’t enjoy. He demonstrates the steps you need to take to find out who you are and what you want from life, and finally, he reveals how you can turn all that into a business idea that is Authentic to you.

Authentic is a lifestyle book based on practical experience. Neil Crofts’ vision of a role that allowed him to be true to himself and make a positive impact on the world around him convinced him to break out of a conventional corporate career. Authentic is about giving others the courage to follow their hearts in the same way.

About the Author

Neil Crofts is the former head of strategy at internet consultancy, Razorfish. After years of feeling the tension between what he did and what he wanted to do, he saw the light and took control of his life, forming Authentic Business. From his initial idea, Authentic Business has grown into a series of business guides, a network of support companies for small businesses with a positive goal and now includes a PR company, a design company and soon a venture capital business.