Ed Paulson

Read my books to learn what is needed to put the odds of success on your side. MY MISSION is to help readers improve their business and personal lives by simplifying the complicated - making it useful in everyday life. I continually ask one question while writing: "Why would anyone care about this?" Concepts are useful and powerful but only as they can be applied to improve the quality of life.

The combination of advanced technology and business management education (too many degrees according to my family and friends) with 30+ years of practical experience (yes - gray hair is involved) in a wide variety of fields and places such as Silicon Valley and Austin, TX enable me to speak science, technology, finance, entrepreneurship, management, engineering, sales and marketing "geek" (partial listing) while always trying to answer the question, "Why would anyone care about this?"

IT IS AN HONOR to serve my readers, clients, students, colleagues and friends in the successful pursuit of their own best lives. I promise to keep reinventing myself and hope that you occasionally invite me into your life along the way.

MY LATEST BOOK is "Getting Through: A Systematic Approach To Being Understood" which is published my own imprint, ProChango Publishing. This book offers a communication approach that makes sure that your business messages are understood as you intended. It represents over 30 years of communication experience based on media richness theory, a powerful method for choosing the right media for delivering the right message to the right audience. A powerful yet simple technique that will change how you communicate into the future.

MY PRIOR BEST-SELLER was the Sixth Edition of "The Complete Idiot's Guide to Starting Your Own Business" which in prior editions has sold over 200,000 copies. This edition has been substantially revised to address the questions that readers have told me they need to answer today. Feedback from prior readers who have started their own successful businesses let me know if I am on the right track in my mission. I hope to hear from you.