Eric Schulz

Eric D. Schulz is a 25-year marketing veteran of Procter & Gamble, The Coca-Cola Company, The Walt Disney Company, consultant to several Fortune 500 corporations and now a marketing professor at the Jon M. Huntsman School of Business at Utah State University. He previously authored “The Marketing Game, How The World’s Best Companies Play to Win”, a marketing textbook that has been used in many of the top business schools around the world.