Gary L. Lilien
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Marketing Models
Lilien, Gary L.; Kotler, Philip; Moorthy, K. Sridhar
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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Lilien, Gary L.; Rangaswamy, Arvind
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Excellence in Management Science Practice: A Readings Book
Assad, Arjang A.; Wasil, Edward A.
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A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
Lilien, Gary L; Rao, Ambar G
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Marketing Research: Marketing Engineering Applications, Second Edition
Lilien, Gary L.; Rangaswamy, Arvind
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