Roland T. Rust
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
Rust, Roland; Zeithaml, Valarie; Lemon, Katherine
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Customer Equity Management
Roland T. Rust
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Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality
Rust, Roland T.; Zahorik, Anthony J.; Keiningham, Timothy L.
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Advertising Media Models: A Practical Guide
Rust, Roland T.
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Service Marketing
Rust, Roland T.; Zahorik, Anthony J.; Keiningham, Timothy L.
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The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy
Rust, Roland T.; Huang, Ming-Hui
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