Ian Mitroff

Ian I. Mitroff is an Adjunct Professor in the College of Environmental Design, University of California, Berkeley. He is also a Senior Investigator in the Center for Catastrophic Risk Management, University of California, Berkeley. He is Professor Emeritus from the Annenberg School of Communication and the Marshall School of Business, University of Southern California, where he was the Harold Quinton Distinguished Professor of Business Policy. He is the President of the consulting firm Mitroff Crisis Management. He is regarded as the founder of the discipline of Crisis Management. He was the founder and director of the USC Center for Crisis Management. Known for his thinking and writing on a wide range of business and societal issues, Dr. Mitroff is the author of 30 previous books, including “Swans, Swine, and Swindlers: Coping with the Growing Threat of Mega Messes and Mega Crises,” “Dirty Rotten Strategies: How We Trick Ourselves and Others into Solving the Wrong Problems Precisely,” “A Spiritual Audit of Corporate America,” “Smart Thinking for Crazy Times,” “The Essential Guide to Managing Corporate Crisis,” “The Unbounded Mind” and “Managing Crises Before They Happen.” With his wife Donna Mitroff, his latest book is, “Fables and the Art of Leadership: Bring the Wisdom of Mister Rogers to the Workplace.”