Paula Begoun

Paula Begoun is the founder and innovative force behind Seattle-based Paula's Choice Skincare. She is the author of 20+ best-selling books on skin care, makeup, and hair care.

Paula's books have sold more than 2.8 million copies worldwide. Her work as a nationally-recognized consumer expert for the cosmetics industry has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View, and The Dr. Oz Show. Each member of The Research Team is personally trained by Paula to honestly and scientifically analyze thousands of product formulations. This specialized team is dedicated to helping you find the absolute best products for your skin based on facts, not misleading hype.

Begoun is based in Seattle but spends much of her time traveling the world, often for the Paula's Choice line, which is sold in over 50 countries. Despite this, she's never too busy for some playtime with dogs and, on occasion, an ice-cold gin martini!