Andrea L. Ames, MS, is a Senior Technical Staff Member and Information Experience Strategist/Architect at IBM. She speaks and teaches about technical communication and content strategy, information strategy/architecture and usability, leadership, and professional development topics. In her personal time, she teaches about and creates quilt and Zentangle(r) art. She lives on the shore in Downeast Maine with her significant other, Doug, and their 2 dogs and 3 cats. View her profile: http://andrealames.brandyourself.com/