Jack Trout
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.
Popular items by Jack Trout
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Ries, Al; Trout, Jack
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View 173 offersUS$ 3.77
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Positioning: The Battle for Your Mind
Al Ries; Jack Trout
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View 118 offersUS$ 3.99
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Trout, Jack
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View 32 offersUS$ 3.51
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
TROUT
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View 62 offersUS$ 3.78
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Horse Sense: The Key to Success Is Finding a Horse to Ride
Ries, Al; Trout, Jack
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View 30 offersUS$ 5.26
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Differentiate or Die: Survival in Our Era of Killer Competition
Trout, Jack; Rivkin, Steve
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View 54 offersUS$ 4.87
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Repositioning: Marketing in an Era of Competition, Change and Crisis
Trout, Jack; Rivkin, Steve
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View 37 offersUS$ 5.07
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