Jack Trout
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.
Popular items by Jack Trout
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Positioning: The Battle for Your Mind
Al Ries; Jack Trout
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Ries, Al; Trout, Jack
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Ries, Al; Trout, Jack
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Differentiate or Die: Survival in Our Era of Killer Competition
Trout, Jack; Rivkin, Steve
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Horse Sense: The Key to Success Is Finding a Horse to Ride
Ries, Al; Trout, Jack
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Repositioning: Marketing in an Era of Competition, Change and Crisis
Trout, Jack; Rivkin, Steve
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