David Meerman Scott

David Meerman Scott spotted the online marketing revolution in its infancy and wrote multiple books about it including “The New Rules of Marketing and PR”, with more than 500,000 copies sold in 29 languages from Albanian to Vietnamese.

Now David says the pendulum has swung too far in the direction of superficial online communications. He shows how organizations win by developing fans, the subject of his "Wall Street Journal" bestseller “Fanocracy” and “The Fandom Playbook”.

He is an advisor to emerging companies, serves on the HubSpot advisory board, and delivers keynotes and masterclasses around the world. He loves to surf, backpack, and dance the Lindy Hop.