Michael W. Lowenstein
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Customer Retention : An Integrated Process for Keeping Your Best Customers
Lowenstein, Michael W.
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The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior
Michael W. Lowenstein
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One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior
Lowenstein, Michael W.
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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications (Marketing Strategy Collection)
Lowenstein, Michael W.
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The Customer Loyalty Pyramid
Lowenstein, Michael
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