Don E. Schultz
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Integrated Marketing Communications: Putting It Together & Making It Work
Don E. Schultz; Stanley I. Tannenbaum; Robert F. Lauterborn
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Essentials of Advertising Strategy
Schultz, Don E.
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Communicating Globally: An Integrated Marketing Approach
Schultz, Don E.; Kitchen, P.
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IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
SCHULTZ
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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
Don E. Schultz
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Strategic Advertising Campaigns
Don E. Schultz
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Strategic Brand Communication Campaigns
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The New Marketing Paradigm: Integrated Marketing Communications
Schultz, Don E; Tannenbaum, Stanley; Lauterborn, Robert F.
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