Kenneth Roman
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Writing That Works; How to Communicate Effectively In Business
Roman, Kenneth; Raphaelson, Joel
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Writing That Works - Second Edition
Roman, Kenneth; Raphaelson, Joel
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How to Advertise: Third Edition
Roman, Kenneth; Maas, Jane
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Writing that works: How to write memos, letters, reports, speeches, resumes, plans, and other papers that say what you mean, and get things done
Roman, Kenneth
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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Roman, Kenneth
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How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.
Roman, Kenneth; Maas, Jane
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