E. Jerome McCarthy
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BASIC MARKETING: A Marketing Strategy Planning Approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, E. Jerome
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Basic Marketing: A Marketing Strategy Planning Approach
William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy
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Essentials of Marketing
Perreault, William; Cannon, Joseph; McCarthy, E. Jerome
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Basic Marketing: A Global-Managerial Approach, 11th Edition
E. Jerome McCarthy
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Essentials of Marketing - Connect Access - (17th edition)
William Perreault; Joseph Cannon; E. Jerome McCarthy
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Basic marketing: A managerial approach
McCarthy, E. Jerome
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Essentials of Marketing - Loose Leaf
Perreault, William D.; Cannon, Joseph P.; McCarthy, E. Jerome
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Basic marketing: A managerial approach
McCarthy, E. Jerome
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