Art Williams

In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a “rip-off” and inexpensive term insurance was almost never sold.

Families across America were making the same awful mistake that had devastated his own family- overpaying for a product that left them poor in the wallet and desperately underinsured. Art did something no one else before him had done- he challenged a stagnant insurance industry with a better product...and a revolutionary way of selling to families who needed help.

Possibly the most successful network marketing company of all time, Primerica was founded by Art Williams and in the process many part time school teachers, firemen and policemen became multi-millionaires doing a good thing for the families they converted from expensive whole life insurance to the better more effective term life.

Art is the guy who DID IT! Not just an author, but a business founder and his advice comes from building a major company from a "peanut" of 85 folks.

The "Coach" teaches and shares the breathtaking saga of “average-ordinary” people who teamed up to do the impossible. In the history of American business, there’s never been a story quite like it.