David Mercer
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Marketing: The Enyclopedic Dictionary
Mercer, David
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IBM: How the world's most successful corporation is managed
Mercer, David
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New Economy Excellence Series, New Economy Expression: Redefining Marketing in the Multichannel Age
Mercer, David
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The Global IBM: Leadership in Multinational Management
Mercer, David
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Mercer, David S
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Future revolutions: A comprehensive guide to the third millennium
Mercer, David Steuart
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