John A. Howard
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Consumer Behavior: Application of Theory (McGraw-Hill Series in Electrical and Computer Engineering)
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Marketing management; operating, strategic, and administrative
Howard, John A
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America's Best Colleges! Really?
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Consumer Behavior in Marketing Strategy
Howard, John A.
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Marketing Management: Analysis and Planning
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Theory of Buyer Behavior (Marketing)
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Buyer Behavior in Marketing Strategy
Howard, John A.
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