Benson P. Shapiro
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Instructor's manual to accompany: Sales program management, formulation and implementation
Benson P Shapiro
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Marketing Management Readings: From Theory to Practice, vol. 3 (Marketing Management Series)
Shapiro, Benson P.; Dolan, Robert J.; Quelch, John A.
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Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing)
Shapiro, Benson P.; Dolan, Robert J.; Quelch, John A.
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