Arnold Steinberg

https://www.amazon.com/Whiplash-Donald-Trump-Political-Odyssey/dp/089803180X/ref=sr_1_1?s=books&ie=UTF8&qid=1503466270&sr=1-1&keywords=WHIPLASH%21+STEINBERG

Whiplash! From JFK to Donald Trump, a Political Odyssey

Sep 15, 2017

by Arnold L. Steinberg

Hardcover

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Available for Pre-order. This item will be released on September 15, 2017.

The latest book by Arnold L. Steinberg is the long-awaited WHIPLASH! From JFK to Donald Trump, A Political Odyssey -- a unique and acclaimed political narrative -- part autobiographical and personal, part philosophy and public policy, and part campaign and how-to.

STRATEGIST. Arnold Steinberg has provided strategic and media counsel and quantitative and qualitative research in public and corporate policy, politics and philanthropy. He has created, produced, written and directed advertising (mail/print/television/radio). Widely quoted, he is an expert in virtually every phase of election politics. With F. Clifton White, Steinberg helped organize the classic Buckley for U.S. Senate campaign; he has served as strategist for historic major campaigns. For example, he consulted with Richard Riordan nearly two years before Riordan's election as Los Angeles Mayor. Another notable client for Mayor was Clint Eastwood in Carmel. Steinberg also served as strategist/ media consultant for what became the successful campaign for California’s Proposition 209 to prohibit government race and gender preferences. He also created the innovative 501c(3) educational television/radio advertising campaign in the State of Washington to explain to voters the I-200 ballot measure (similar to Proposition 209), as Steinberg explained in his article in Philanthropy Magazine. In 1998, Steinberg created Mayor Riordan’s independent expenditure television advertising to support Proposition 227 to end California’s failed bilingual education system. Mr. Steinberg provided strategy to develop “Project E a 501c3 educational effort in Indiana to mobilize citizens to improve public education, which featured a large-scale statewide advertising campaign that Steinberg created. He has counseled hundreds of campaigns, but in recent years, he focused mainly on consulting for corporate and philanthropic clients, and public service. His political memoir will be published September, 2017.

STRATEGIC AND POLITICAL RESEARCH. Mr. Steinberg has created nearly 2000 quantitative and qualitative research projects involving more than one million interviews -- for clients in public policy, politics, campaigns, and in the corporate and legal sector. He pioneered in cutting-edge sampling, novel methodology and original questionnaire formats that became industry standards. Mr. Steinberg began his survey business in 1979, while still serving as a management consultant for political campaigns. The firm's political clients for its major benchmark studies and quick tracking studies have included local governments, elected officials, candidates at all levels, political action committees, the Republican National Committee, the National Republican Congressional Committee (NRCC), and the California Republican Party (CRP). In addition, the California Republican Legislative Leadership repeatedly selected the firm, in the 1980s and 1990s, as its principal survey research and polling firm.

CORPORATE RESEARCH. The firm's attitudinal studies have included many statewide and local ballot measures -- environmental, land use, zoning, density, housing and rent control. Among clients: Hollywood Park, Home Savings, House of Blues, Howard Hughes Properties, The Irvine Company, Lear Siegler, Peat-Marwick-Mitchell, Rockwell International, The Trump Organization, Warner Brothers, developers, builders, insurance companies, law firms, trade groups, government agencies.

LEGAL RESEARCH. In the late 1970s, Steinberg synthesized public policy and litigation: after he originally elected a reform majority to the Los Angeles School Board, Steinberg helped craft the legal strategy to pass a statewide ballot measure to stop mandatory busing of school children, the ballot measure was upheld before the U.S. Supreme Court. Mr. Steinberg has been involved in dozens of survey research or focus group projects for major law firms, corporations, and insurance companies in connection with product liability, product infringement, medical malpractice, and employment law. As a consulting expert, he has counseled attorneys to evaluate survey research material presented in litigation and to assist them in cross-examination. His evaluation of survey findings for Amoco Oil, Canada, Ltd., relating to the perceived effects of a major oil well blowout and hydrogen sulfide gas leakage on the health of local residents, was introduced as evidence before regulatory agencies in Canada. He has testified numerous times as an expert witness in declarations and depositions: before the Los Angeles Superior Court in civil litigation (Raich v. Wilcopy; Zinzun v. Los Angeles; Donner v. LAUSD, Juliano v. LBUSD, Olson v. Auto Club) and before a Federal Administrative Law Hearing on hiring standards and national security, and as an expert witness in other jurisdictions, from Orange County Superior Court to arbitration in the District of Columbia. In the Rodney King case, he testified as an expert witness to measure the impact of publicity on possible juror selection. His firm's focus group research has been used for Superior Court and Federal civil jury selection and was used in behalf of plaintiff's attorneys in phase one (determination of liability) in the lead case for the Malibu "Big Rock" landslide litigation ($90 million) in the early 1980s. His survey research has been used to strategize jury selection, for example, for plaintiffs in the Pacific Palisades homeowners suit against State Farm Insurance (verdict/$26.8 million) in the early 1990s.

RESEARCH: HEALTH/ENVIRONMENTAL/LAND USE. Steinberg has conducted studies on health issues and related epidemiology, the effects of media coverage on subjective symptoms; and studies on hospital governance, hospital ownership, and related election and bond measures. He helped design a unique study to create an economic demand curve for reducing airport noise. He pioneered in public policy research relating to the use of the initiative process in land use, and strategy and jury selection for eminent domain and inverse condemnation. He is licensed by the State of California in real estate sales. Steinberg was appointed by President Reagan and confirmed by the U.S. Senate to serve on the Board of Directors of the National Institute of Building Sciences (NIBS). President Reagan re-nominated Steinberg and he was confirmed by the U.S. Senate to serve a full four-year term. In 1996, California Republican State Assembly Speaker Curt Pringle appointed Steinberg to serve on the California Coastal Commission. He alo served on the Los Angeles County Public Health Commission.

PUBLIC SERVICE. Well acquainted with Capitol Hill, Steinberg served as Special Assistant to U.S. Senator James L. Buckley (New York) from 1971 to 1973 where he had authority over policy and legislative matters. For example, Steinberg debriefed Soviet dissidents and worked with the U.S. Information Agency and the Voice of America to develop more effective programming to Soviet dissidents and Soviet Jewry. Steinberg’s expertise included the transition toward a volunteer military. He wrote the Buckley amendment limiting the extension of the draft. He was a Reagan appointee to the U.S. Institute of Building Sciences. He later served on the California Coastal Commission, the Los Angeles County Information Systems Commission and the Los Angeles County Public Health Commission. In the 1980s, Steinberg had served as a host, in behalf of the Department of State and the American Council of Young Political Leaders (ACYPL), to foreign government delegations visiting Los Angeles, including delegations from Australia, Japan, Mexico, the Soviet Union and Yugoslavia. He was a member of the U.S. Information-Agency-sponsored delegation of the American Council of Young Political Leaders to NATO and the Soviet Union (1979) and also served as a delegate to the Mideast (1981), including Saudi Arabia, Jordan, Israel, and Egypt. Mr. Steinberg completed infantry training at Ft. Leonard Wood, served as a public information specialist for the California National Guard (1969-70) and the, District of Columbia National Guard (1970-74), where his responsibilities included intelligence for civil disturbances, and the U.S. Coast Guard Reserve, California (1974-77), where he created print and television recruitment materials.

President George W. Bush appointed and twice reappointed Steinberg to the Board of Visitors of the National Defense University (NDU). Steinberg was appointed to NDU’s Capstone program to escort new generals and admirals on missions abroad: in 2004 to the Pacific Theater Group -- Japan, Korea, Singapore, and Indonesia – and in 2005 to SOCOM – Ecuador, Brazil, Argentina, and Nicaragua; in 2006, to EUCOM, including Germany, Poland, Kosovo, Rumania, and NATO and the European Union. Also, in 2006, he traveled to Honduras, prior to a Capstone visit to Joint Task Force Guantanamo.

APPEARANCES: Mr. Steinberg has spoken, as a lecturer, seminar participant, panelist, debater, or banquet speaker, before academic, professional, community, business, military, political, and service groups. His surveys and his analysis of opinion trends have been reported or quoted frequently in newspapers, on radio, and television, and he often has been interviewed on Cable News Network (CNN), Fox News, and on network and local television and radio. For 15 years, he served as a regular panelist for Adelphia Cable, first on the Southern California “Week in Review” and then on the national “Beyond the Beltway” show. He served often as a news and political analyst for Fox/11 news and has been regularly interviewed on radio programs, such as San Francisco’s KSFO-AM morning program, the Los Angeles KABC morning program, as well as Los Angeles public radio programs such as Warren Olney’s “Which Way L.A.?” and Larry Mantle’s “Airtalk.” A former award winning debate team captain, Steinberg debated major leftist figures in the 1960s, including Carl Oglesby, founder of Students for a Democratic Society (SDS), and Communist youth leader Bettina Aptheker. During that era, he spoke on campuses throughout the nation, as well as before the National Press Club, and appeared on many television and radio programs. He served as a student interview panelist (interviewing Walter Lippmann and Dean Acheson) in programs produced by Fred Friendly for the Public Broadcasting Laboratory (PBL), the predecessor to contemporary public broadcasting (PBS).

PUBLICATIONS. Steinberg was immersed in every facet of campaigns. He had authored two graduate level textbooks: Political Campaign Management: A Systems Approach and The Political Campaign Handbook: Media, Scheduling, and Advance (both published by D.C. Heath/ Lexington Books/1976). The former emphasized systematic and quantitative approaches to campaign management; the latter emphasized media applications, within a marketing context. The books were used at the graduate level at major universities such as Harvard and Yale. Steinberg has been asked to evaluate and analyze the effects of news media coverage and media advertising on attitudinal formation and shifts in public opinion. Besides his two books (which have done for politics, according to reviewer Bill Gavin, "what Masters and Johnson have done for sex"), Steinberg has written for many publications -- professional journals like Public Opinion, and periodicals and newspapers, such as The American Spectator (then The Alternative), Los Angeles Daily News, Human Events, The Jewish Journal, Investors Business Daily, Los Angeles Times, Reason, Indianapolis Star, National Review Online, the Orange County Register, Philanthropy, the Sacramento Bee, San Diego Union, Sacramento Union Online and the San Francisco Examiner and Chronicle, the Washington Times, The Weekly Standard and The World and I magazines, and numerous websites – American Spectator, American Thinker, Daily Caller, thefederalist.com, frontpage.com, flashreport.org, Fox&Hounds.com HuffPost, National Review Online, pjmedia.com, weeklystandard.com, westernjournalism.com. He has "ghostwritten" articles, for elected officials and others, which appeared in major publications such as the Washington Post and Newsweek. He wrote regular political analysis columns under his own name for the Los Angeles Herald Examiner and the Los Angeles Daily News. As an undergraduate at UCLA, he wrote a regular column for the Daily Bruin. From 1967 to 1969, he served as editor of The New Guard, then the monthly, national magazine of Young Americans for Freedom. Just before his editorship, he had served as an editorial intern for the Washington-based publication, Human Events (Summer, 1967). In the late 60s, he wrote for the international magazine of the U.S. Information Agency and wrote a contributing chapter for the book Youth Manifesto (Macmillan, 1970). He has been widely interviewed for newspapers and periodicals and has been quoted or discussed in a dozen books on law, policy and politics.

EDUCATION. A native of California, Steinberg attended UCLA (1965-1967) and graduated from George Washington University, Washington, D.C. (1969) with a bachelor's degree in public affairs, specializing in economics. As a student at GWU, Steinberg had received a communications scholarship from the Jefferson Foundation. While consulting (1974-75) for Pepperdine University and its President, William S. Banowsky, and serving as a consultant to the university's (then) Center for International Business. Steinberg received a master's degree in business administration (MBA), an “A" in all courses. An honor graduate of the Pentagon's Defense Information School (Ft. Benjamin Harrison, Indiana, 1970), Steinberg has lectured often on media. As an adjunct professor, Mr. Steinberg has taught a four-unit seminar course at Pepperdine University’s Graduate School of Public Policy.

ACTIVITIES. In college, he held office in organizations such as the Intercollegiate Studies Institute (ISI), Young Republicans, and Young Americans for Freedom (YAF). He co-founded, and served as a board member of, VIVA, which sponsored the national POW/MIA bracelets program. He served on the Board of Trustees of the Robert M. Schuchman Memorial Foundation, which led to the formation of the Heritage Foundation. In the 1970s, he had served on the Board of Directors of the Committee to Conserve Chinese Culture. Steinberg served for 24 years on the Board of Trustees of the Washington, D.C.-based Fund for American Studies (formerly the Charles Edison Memorial Youth Fund), which honored him in 2007 with its David R. Jones Lifetime Service Award. He chaired the Fund's annual journalism conferences in the 1970s and 80s and then chaired its task force to create the Institute for American Political Journalism, held for years at Georgetown University.. Mr. Steinberg served on the board of The Philadelphia Society, the national organization of conservative intellectuals. Steinberg has volunteered time and consulted professionally in behalf of faith-based outreach in prisons. His wide-ranging expertise emphasizes reforms in education, criminal justice, and government pensions.

PERSONAL. He and his wife, Robin, have two children – Julia, 26 and Aaron, 16.

RECENT WRITING/ARNOLD STEINBERG examples

http://www.huffingtonpost.com/arnold-steinberg/

http://spectator.org/bios/arnold-steinberg

http://www.frontpagemag.com/author/arnold-steinberg

http://dailycaller.com/author/asteinberg/

http://www.americanthinker.com/author/arnold_steinberg/com/author/asteinberg/

http://thefederalist.com/author/arnoldsteinberg/

http://www.westernjournalism.com/author/arnoldsteinberg/

http://www.nationalreview.com/author/arnold-steinberg

http://www.flashreport.org/blog/author/arnold-steinberg/

https://pjmedia.com/blog/why-do-most-jews-stay-with-obama/

https://pjmedia.com/blog/in-defense-of-huckabee/

http://www.flashreport.org/blog/2014/08/06/gaza-in-context-an-interview-with-arnold-steinberg-part-i/

http://www.washingtontimes.com/news/2015/sep/8/arnold-steinberg-why-donald-trump-does-well/

http://www.washingtontimes.com/news/2015/jun/21/arnold-steinberg-republicans-chasing-polls-before-/

http://www.washingtontimes.com/news/2005/oct/18/20051018-092724-6850r/

http://www.weeklystandard.com/article/tony-blankley-1948-2012/616206

http://articles.latimes.com/2010/nov/04/opinion/la-oe-steinberg-whitman-20101104