Thomas V. Bonoma
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Marketing management: Text and cases
Bonoma, Thomas V
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Executive survival manual: A program for managerial effectiveness
Bonoma, Thomas V
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Psychology for management
Bonoma, Thomas V
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Marketing Performance Assessment
Bonoma, Thomas V.; Clark, Bruce H.
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Managing Marketing
Bonoma, Thomas V.
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Segmenting the Industrial Market
Bonoma, Thomas; Shapiro, Benson
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