Arnold M. Barban
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Essentials of Media Planning: A Marketing Viewpoint
Barban, Arnold M.; Cristol, Steven M.; Kopec, Frank J.
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Advertising Media Sourcebook
Turk, Peter B.; Jugenheimer, Donald W.; Barban, Arnold M.
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Advertising (Lucent Overview Series)
John M. Dunn
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Words From A Rolling Stone
Barban, Dr. Arnold M.
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