Sandra Vandermerwe
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Customer Capitalism : A New Business Model of Increasing Returns in New Market Spaces
Vandermerwe, Sandra
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The Eleventh Commandment: Transforming to "Own" Customers
Vandermerwe, Sandra
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Breaking Through: Implementing Customer Focus in Enterprises
Sandra Vandermerwe
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From Tin Soldiers to Russian Dolls: Creating Added Value Through Services
Vandermerwe, Sandra
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Competing through services: Strategy and implementation : cases and text (European casebook series in management)
Sandra Vandermerwe
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South African marketing strategy: Text & cases
Vandermerwe, Sandra
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Distinguishers: Winning Customers at Speed, Scale & Lower Costs
Vandermerwe, Prof Sandra; Erixon, David
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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity
Vandermerwe, S.
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