V. Kumar
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Profitable Customer Engagement: Concept, Metrics and Strategies
Kumar, V.
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Managing Customers for Profit: Strategies to Increase Loyalty and Build Profits
Kumar, V.
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Marketing Research, International Student Version
Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S.
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Customer Relationship Management: Concept, Strategy, and Tools
Kumar, V.; Reinartz, Werner
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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
Kumar, V.; Reinartz, Werner
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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability (Palgrave Executive Essentials)
Kumar, V.
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Marketing Research
Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S.
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