John Burnett
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Introduction to Marketing Communications: An Integrated Approach
Burnett, John; Moriarty, Sandra
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Advertising: Principles and Practice (6th Edition)
William D. Wells
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Nonprofit Marketing Best Practices
Burnett, John J.
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Managing Business Crises: From Anticipation to Implementation
Burnett, John James
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Advertising: Principles and Practice
William Wells
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Core Concepts of Marketing
Burnett, John J.
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