Mike Moran

Author of the acclaimed book on internet marketing, Do It Wrong Quickly, and the best-selling Search Engine Marketing, Inc. (now in it's Third Edition). Mike Moran led many initiatives on IBM's website for eight years, including IBM's original search marketing strategy. Mike's latest book is Outside-In Marketing co-authored with James Mathewson.

Mike is a Senior Fellow for the Society for New Communications Research and was a member of the Board of Directors of SEMPO. Mike serves as a senior strategist for Converseon, a leading social media consultancy. He is also a senior strategist for SoloSegment. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia's Darden School of Business.

Mike is a Certified Speaking Professional and keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists.

Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 20 years' experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 12 patents in search and retrieval technology. He led the integration of ibm.com's site search technologies and served as product manager for IBM's search and text analytics products.