Paul Farris
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Advertising & promotion management: A manager's guide to theory & practice
Farris, Paul
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
Bendle, Neil; Farris, Paul; Pfeifer, Phillip; Reibstein, David
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J.
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Cases in advertising and promotion management
Quelch, John A
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